Archive for May, 2012

E-Commerce vs Bricks and Mortar: Why You Need Both

At a conference earlier this year, we heard concerns from retailers and real estate professionals about online retailers taking away business.  The concern was rooted in the belief that online… Read more »

Welcome to the Archerra Blog

Welcome to our blog.  We will use this to comment on industry activities that relate to data analytics, geodemographics, consumer insights and retail trends.  Stay tuned!